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Do Discounts for Bad Customer Service Work? A Lesson From Newspapers

Associations Now

If you want to keep a subscriber—or member—happy after a customer service mishap, a discount won’t be enough, according to a recent study from the newspaper industry. Will a temporary discount do the trick? According to a recent study, discounts actually discourage customers from sticking around.

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9 Kid-Friendly Fundraisers For Churches Helping Nonprofits

NXUnite

Discount cards: Host a discount card fundraiser by selling coupons for goods or services from preferred merchants. These can help parents get discounts on family meals, school supplies, or other items or services. You can make each clue a Bible verse reference that leads kids to the next one.

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4 Creative Ways to Promote Your Membership Incentive Program

ISAE

While most of these incentive programs give members exclusive discounts at certain retailers, they can also offer more tailored perks. As Allegiance Group’s guide to digital marketing explains, this term refers to “the practice of promoting a product, service, or cause through online channels like social media, email, and search engines.”

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Lost Members This Year? Here Are 3 Fixes for Associations

ISAE

It’s easy to highlight the value that events add to your offerings, and you can add obvious member perks like discounts or early registration. Gamification refers to applying elements of gameplay (e.g., a discount for renewing early). Offer incentives to motivate your members to attend or participate.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

Member engagement refers to the active efforts an organization makes to connect and foster relationships with their members. In fact, 43% of associations find that offering a conference discount is the most effective way to recruit new members. What is Member Engagement?

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How to Create a Member Referral Program

MemberClicks

A member who is referred has a lifetime value that is 16% higher than a non-referred member. Referred customers have a 37% higher retention rate compared to other customers gained through other marketing channels. If you can offer some kind of financial discount (on membership, a trade show, etc.), that’s great.

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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

In-person programs might include traditional refer-a-friend rewards, while online efforts could make use of your association's online community. Your association can use word-of-mouth to increase member acquisition through a combination of in-person and virtual advocacy programs. Member Acquisition Strategy Takeaway.